What You Say Matters
For this nationally award-winning campaign, we developed and produced a series of TV commercials aimed at reducing stigma around mental health.
These were based on true stories.
After interviewing tons of Denverites, we were given total creative freedom to craft authentic stories about mental health in amongst our neighbors. What’s even cooler: a study after the campaign showed that our campaign actually helped reduce stigma around mental health in our community.
Produced in partnership with Circuit Media
Some stats from the final evaluation:
“60% [of people] said they talked ‘somewhat more positively’ or ‘much more positively’ with people who have a serious mental health condition after seeing or hearing the campaign.”
“60% [of people] said they talked ‘somewhat more often’ or ‘much more often’ about their serious mental health condition after seeing or hearing the campaign.”
“53% [of people] said they are ‘very likely’ or ‘extremely likely’ to change their behavior because of seeing or hearing the campaign.”
