Legal & General America
LGA approached us to help them stand out from their competitors with a TV spot that was distinctly theirs. And so—this is what we came up with.
This was a real family doing their real thing.
Life insurance commercials can, let’s face it, be pretty hokey sometimes. But for LGA, we wanted to create something that not only felt real—but was real. We approached this spot the way we would approach a documentary, and we captured some seriously cute moments in the making.
